Dockers
Worked on various collaborative, hands-on projects involving the creation of Docker’s 2022 Summer/Fall social media campaigns. Tracked social media engagement, curated content for upcoming social media calendars, sourced and contacted influencers, and helped develop strategic plans to drive organic engagement.
Conducted social media strategy research on Docker’s competitors to present a mock campaign to our client team. Identified successful tactics employed by Dockers’ competitors and developed a campaign that fit the Dockers brand tone through analysis of various social media platforms.
Curated content and wrote copy for the September issue of Dockers Recognize series, which worked to amplify Black voices and organizations.
Suggested new, untouched social media strategies such as UGC content creation and TikTok influencer collaborations.